What You Need to Know About Selling a Home in Today’s Market


The real-estate market is constantly changing and it’s important to be up to date on all of the trends if you want to sell your home quickly.

Inman News and The National Association of Realtors have some vital information that you may or may not know, but that you need to know, about today’s housing market. These top real estate sites provide valuable information to buyers and sellers and stay up to date on real estate and market trends. As a seller, here are some things you need to know about your online presence, staging your home, and pricing your home correctly the first time.

According to a recent study by Google.com and the National Association of REALTORS®, 90% of home buyers now search for homes online at some point in their house-hunting process. Buyers are going online for all parts of the buying process, from contacting a local real estate agent to finding homes they’re interested in. So, what does this mean for sellers? Experts from Google and the National Association of REALTORS® say that home sellers would be smart to
“target these people where they look for and consume information—for example through paid search, relevant websites, video environments, and mobile applications.”

What to do:

  • Include important information about the home, such as number of bedrooms and bathrooms, square footage, parking, and HVAC system – all of which are very important features to potential buyers
  • Include pictures of your home in all online listings
  • Most importantly, make sure you are working with a real estate agent who has an active online presence and is familiar with online listing websites such as Zillow, Trulia, Realbird, and Craigslist

Alongside having a poor or non-existent online presence, pricing your home incorrectly can make it harder to sell your home. According to Inman News, a recent survey has revealed that up to 76% of homeowners overestimate the value of their home, going so far as to disagree with the list price recommended by their real estate agent. It is important for homeowners to remember that nostalgia and sentiment on their part does not add monetary value to the home, from a seller’s perspective. A home is worth what a buyer will pay for it in current market conditions, says Inman News.

What to do:

  • Work with a real estate agent who is familiar with your area
  • As a seller, it is important to take an “attitude of detached interest” in your home, according to Inman News
  • Get a home appraisal, which will give you an estimate of the value of your home
  • Price your home according to comparable homes in the area that have recently sold (not those that are still for sale)
  • Price it right the first time – having to go back and reduce the price because you asked for too much in the beginning will cost you valuable time and money

You have to stage your home, says Inman News. Staging your home means cleaning, de-cluttering, rearranging, and much more. Sellers can hire a professional home stager to do this for them, or they can attempt to do it themselves. A properly staged home will appear to be move-in ready and will allow potential homebuyers to imagine themselves living in the home. Your home should be staged for pictures (to go on online listing/marketing sites) and for open-houses and showings.

What to do:

  • Enhance your homes curb appeal by clearing the yard and driveway of all toys, clutter, and debris; shovel snow, rake leaves, or water the lawn as necessary; ensure that the exterior of the home is clean and in great condition
  • Add fresh flowers to the entry way to create an inviting atmosphere
  • The home should be spotless – from furniture, to walls, to floors, and beyond
  • Make sure your home smells great (no pet odor!). Light a candle or bake some cookies just before an open house
  • Open every set of shades and turn on all of the lights in the house
  • Repaint as necessary
  • Remove all personal items – such as family photos
  • The home should look lived-in, but not lived in by you.

For more need-to-know information on selling your home, check out Inman News and Realtor.com.

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